A new look for the Armed Forces Covenant

Today, the Armed Forces Covenant unveils its new branding.

Armed Forces Covenant logo

The Armed Forces Covenant is a promise from the nation, ensuring that those who serve or have served in the Armed Forces, and their families, are treated fairly. The Covenant is a national responsibility and the Government is committed to delivering the best possible outcomes for the Armed Forces community by working with a range of delivery partners including businesses, local authorities, charities and the public.

Businesses and local authorities who wish to support the Armed Forces community can sign the Covenant, and publicly declare their commitments.

The new branding simplifies and clarifies the Armed Forces Covenant, uniting all the delivery partners in their common goal to achieve the best outcomes for the Armed Forces community.

Minister for Defence Personnel and Veterans, Mark Lancaster, said:

The new Armed Forces Covenant brand gives us a clear visual identity, encapsulating what it stands for. It gives all the supporters a simple way to show what their commitments of support stand for, and I hope they will be as keen to get people talking about this as I am.

Armed Forces personnel and their families make many sacrifices through their service to keep Britain safe. They can face challenges accessing commercial and public services that we take for granted, so the Armed Forces Covenant is a promise from the nation to ensure that the Armed Forces community is treated fairly, and recognise their particular challenges.