Defence Discounts offer Help in Hard Times

In the current climate of cuts and austerity, and with many well known names disappearing from our High Streets, it feels like it’s been a while since there was any good news about the economy but there is a new scheme which should provide some good news for veterans and their families. The MOD has launched the Defence Discount Service website, as part of the Armed Forces Covenant in recognition of service in the Armed Forces.

The service is free to join and once members have signed up they will be eligible for online discounts on cars, cinema tickets, restaurants, holidays, supermarket shopping, laptops and mobile phones.

It is open to members of the Armed Forces community, including serving and Reserves personnel, Armed Forces veterans, spouses/partners of Service personnel, and bereaved spouses/partners. It is also open to MOD civil servants, members of the Cadet Forces and NATO personnel serving in UK-based posts.

Big name companies who have already signed up to offer substantial discounts include; KFC, Vue Cinemas, B&Q, Alton Towers, The Apple Store, Burton, Vodafone,  The AA, Iceland, Austin Reed, Brantano, Vision Express and most major supermarket chains.

New businesses are joining every day and the Defence Discount Service is asking companies across the UK, both nationally and locally, to add their support to this worthwhile scheme to ease the financial burden, just a little, for our Armed Forces personnel. Companies can sign up for free and start offering discounts straight away.

In addition to the website there is also a privilege card which has been made available to members for a small cost, making it easier for people to access discounts in stores.

The Defence Privilege Card costs only £4.99 for 5 years and is the only card of its type, with support from the MOD. In addition to online discounts at over 100 retailers, members can also earn cashback when shopping at over 200 high street stores.

It is hoped that the card will also allow the Armed Forces, their families and Veterans to get increased recognition within their communities.

The scheme has the support of the Prime Minister, David Cameron, who has this to say:

"I am issuing a call to action to all companies to sign up to the Defence Discount Service. This is a very small way to say thank you to our men and women who do, and who have done, so much for us. As well as for their families who support them while they are on operations."

The Prime Minister can be seen here giving Defence Privilege Cards to LSgt Lewis Ragsdale-Lowe, Leading Writer Darryl Keaton, Squadron Leader David Melmoth and Mark Sutcliffe, formally of the Royal Anglian Regiment.

For more information and to sign up for the scheme visit:

Click here